As the marketing landscape is becoming increasingly digital, people feel more inclined to establish an online presence for their businesses through the creation of websites, social media accounts, or advertisements, all to reach even more potential customers.
Digital marketing is a crucial component of any marketing strategy, and the demand for skilled digital marketers continues to grow. By taking a digital marketing course, individuals and business owners can gain the skills and knowledge needed to succeed in this field.
With benefits such as improved knowledge and skills, increased confidence, better career opportunities, increased effectiveness, improved ability to measure results, networking opportunities, and flexibility, taking a digital marketing course is a smart investment for anyone looking to improve their digital marketing skills.
The global digital advertising and marketing market has been growing from $350 billion in 2020 and is estimated to go up to $786.2 billion by 2026, with a compound annual growth rate of 9%. The transition from traditional methods to digital methods occurred due to the reason that traditional methods focus on reaching broad audiences and large volumes of people, digital is able to be much more refined to target the specific audience that is interested in and searching for your product/service.
To give this shift more support in the years that follow, digital marketing training institutes are emerging. In India, the number of digital marketing training institutes has drastically increased from 50 in 2011 to more than 1000 of them established all over the country in 2022.
In order to become a student’s first choice for digital marketing training, these institutes adopt several strategies to adjust themselves for the learners’ benefit. The prominent strategies used are:
- Relevant and up-to-date curriculum: A comprehensive curriculum that covers all aspects of digital marketing, including search engine optimization (SEO), social media marketing, content marketing, email marketing, paid advertising, analytics, and more. A world-class curriculum, affiliated with the higher educational institutions and global universities should be included.
- Practical hands-on experience: Offer practical training exercises and projects to give students hands-on experience in implementing digital marketing strategies. This can include working with real clients, running ad campaigns, analyzing data, and optimizing marketing efforts. Practical experience is highly valued by employers and enhances the learning process.
- Incorporating digital credentials: Digital credentials are online certificates that verify the skills and achievements of learners. They can be used to enhance the reputation and credibility of digital marketing training institutes, as well as to attract and retain learners. Some of the benefits of incorporating digital credentials in digital marketing training institutes are:
- Blockchain-based digital certificates: Digital marketing training organizations can produce immutable records of digital badges and certificates by utilizing blockchain technology. A digital badge or certificate that has been issued cannot be changed or tampered with because of the blockchain’s decentralized and transparent nature.
- Instantly verifiable: Digital certificates increase the credibility of the digital marketing training institutes as the certificates can be instantly verified. The digital credentials are empowering learners with trusted credentials, as the certificates would be reliable and can be trusted by potential employers while hiring them.
- Increased engagement: Digital certificates and badges can increase learner motivation and efficiency. The recognition and appreciation for their tasks boosts their overall performance and they get themselves more engaged in their day-to-day tasks and the digital marketing training institutes can develop the learning process through digital badges and certificates.
- Simple to share: Digital certificates and credentials can be shared with your family and friends on all social media platforms in just one click. You can also share your accomplishments to motivate others.
- Marketing tool for digital marketing training institute: These certificates can act as a marketing tool for these institutes, as these credentials help in fetching new enrollments. Certificates issued by a digital badging company like ItsCredible help in bringing in traffic to these training institutes, and all the leading training academies use this technology.
A Case Study on SkillCircle affiliated with ItsCredible
SkillCircle is a digital marketing training institute. 5000+ learners have been trained by this institute, and with the impact being the start-ups of 100+ companies. Now SkillCircle uses ItsCredible to authenticate the credentials for the trainees in the institute, and also as a medium to publicise itself.
Conclusion:
With the creation of digital badges and certifications, blockchain technology offers digital marketing training institutions a safe and effective way to improve the security, engagement, and enrolment processes. Institutes may create trustworthy systems that assess and verify the abilities and accomplishments of their digital marketing experts by utilising blockchain’s immutability, verification capabilities, decentralised enrolment, and interoperability. Blockchain’s use in digital badge and certificate validation procedures boosts trustworthiness, encourages participation, and fortifies the entire digital marketing sector.
